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Welcome to the Future of The Goat Parade and SB Nation

We've got some great news coming your way! The Goat Parade is getting a new logo soon!

Here's a preview of it:

The new logo is only one part of a real transformation in what will be coming to The Goat Parade. In addition to visual changes on the website that we think will really improve the reading experience, we'll be able to bring coverage to you about Chivas USA in new and exciting ways!

SB Nation founder Tyler Bleszinski has this introduction and explanation of some of the many changes coming to this site as well as the SB Nation network overall in the near future:

It’s with great pleasure that I unveil the first step in the next evolution of The Goat Parade. In the next month SB Nation will be undergoing a dramatic upgrade to our platform and our editorial process. There will be much more detail to come but for now, the new logo below is just a first taste of what is coming for The Goat Parade.

This is a small, but important sample of what is coming when our network undergoes its most exciting and radical transformation in the eight-year history of the company. A new visual identity here and across the network is only one step we are taking to unite our network of sites. United through individuality is the underlying theme of this project. You’ll notice that our team colors and the unique spirit of our individual community is maintained while making it clear to sports fans that each site is a part of the larger SB Nation network. We want everyone to know that they can find the same type of great writing, video and conversation that we offer here on all of our 300 plus sites. You can browse through all the new logos on a special page we put together at

Our commitment to passionately follow our sports will never end. It’s what makes SB Nation a special place and that will only be enhanced by these new changes. In the meantime we’re setting up additions to our store so you can be sporting the latest and greatest before it even launches. Welcome to our future.