The social media reaction to the newly unveiled LAFC crest on Thursday was as swift as it was honest. Commenters from around the internet had plenty to say about the design by Spark International co-founder Thai Nguyen and the creative team of Tue Nguyen and Matthew Wolff, and as you would expect, opinions run the gamut from derision to worship.
Taken together however, these things can add up to some otherwise recognizable images.
@SoccerByIves a little Palermo, a little Brooklyn nets. Still a great looking logo— Michael Vazquez (@theothermikev) January 7, 2016
Pretty bold for LAFC ownership to assert that black and gold are unique in club football when another MLS team is using those colors.— Jeremiah Oshan (@JeremiahOshan) January 7, 2016
Yeah... Atlanta uses those colors, as well as red, which was the announced tertiary color of LAFC. But there's another thing here too. If you're wondering where you've seen those wings before...
And if you need more convincing...
It wasn't all bad, though. Plenty of folks were struck immediately, and are pretty darn happy with how the brand turned out.
The design is even, perhaps, bringing people to soccer itself.
I love the @LAFC logo/crest. Elegant, thoughtful. If only I wasn't quite so meh on soccer, but maybe this will spark a greater interest.— Charles Rubinoff (@CharlesRubinoff) January 7, 2016
Whatever your thoughts on LAFC's new brand, it's certainly a bold direction overall, and the club seems to be running aggressively with it. From the beginning, its marketing has retained a unique feel, seeming generally to target a singular lifestyle in this, one of the most diverse cities on Earth. Judge for yourself. Is the new design consistent with the message, and perhaps more importantly, is the message representative of LA?
What do you think? Leave a comment below!