USL side Orange County Blues FC announced on Wednesday the official rebranding of the club to Orange County SC and unveiled a new logo for the club. In addition, the team’s colors will now be black, white and orange, a change from the previous blue, white and orange.
The rebranding of the team and new look come in the first offseason for the club under majority owner James Keston, who bought the team in September 2016.
Angels on Parade spoke exclusively to Keston regarding the new logo.
“I think the most important part for us was not to run away from Orange County,” he said. “We really wanted to run towards it, to embrace it and embrace all the good things about it and make sure within our team and certainly our logo the OC is the star.”
In deciding on the new identity for the club, Keston said Orange County SC received feedback from supporters of the team, local schoolchildren at both the elementary and high school levels, and LAFC supporters, in light of OCSC’s new partnership with the 2018 MLS expansion side.
“Honestly, that was by far the most fun and enjoyable part as we build towards the season...At the end of the day we wanted to get everyone’s input and we wanted to take the tough part and produce something they’re going to be proud of,” he explained.
Keston was asked if there was any unanimity among those disparate groups in the consultations on the rebrand.
“On some of the different components it was all over the place but on a couple important things, like between having a traditional crest and having a more new, avant-garde sort of shape, like some of the other clubs are doing, we found this choice was overwhelming.”
“They clearly wanted a traditional, European-style crest,” he added.
With the rebrand and new logo in place, the latest domino in Orange County’s offseason has fallen, with much more news, including a venue announcement and players signed to the roster, coming very soon.
“We have a coach, and we now have a logo, and everything is falling into place,” Keston said.
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