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LAFC announce partnership with Panasonic

Company to provide digital signs in and outside stadium.

Rendering of the largest digital sign planned inside Banc of California Stadium.
Courtesy of LAFC Communications

Los Angeles Football Club announced on Thursday a partnership with Panasonic Enterprise Solutions Company, a division of the electronics giant Panasonic Corporation of North America, as “an official launch partner and digital solutions provider” for the club’s Banc of California Stadium.

Most tangibly, the partnership will have Panasonic install digital signs both inside and outside the stadium for the MLS expansion club. The main sign inside the stadium will be large, shown above as planned in a stadium rendering, measuring 129 feed wide by 29 feet high. There will also be digital signs along the freeway, according to the release, presumably the 110 where it passes near the stadium, and in the “surrounding entertainment district.”

This partnership, along with that with IBM, aims to make LAFC’s new home, currently under construction, “the most technologically-advanced stadium in the MLS.”

“We couldn’t be more excited to partner with Panasonic who shares our mission to both excite, engage and entertain our fans and players in our new stadium,” said LAFC club president and owner Tom Penn in a statement on the deal. “Panasonic will help bring our stadium life with its digital displays surrounding the pitch and will provide the most technologically-advanced soccer stadium in the MLS to the heart of LA.”

There’s been an arms race in the last year or so in MLS around a handful of MLS stadiums to include the biggest digital sign in the league. Given the changes, and the fact that the likes of Atlanta United and Orlando City are debuting new stadiums this year with surely large digital signs, it is unclear how the size of LAFC’s will stack up, but it does appear the signs, in the stadium and outside, will be big and crisp to the eye.

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