A profile of the LAFC Experience Center in the Los Angeles Times last week included a notable tidbit about the sales so far for the MLS expansion team’s Banc of California Stadium.
Lindsey Thiry’s story notes,
After 12 weeks the LAFC sold out of its premium inventory, which included 1,974 club seats, 32 suites and 49 loge boxes. Prices ranged from $588 to $105 per match. Tours for general admission seats are now underway.
Given the size, wealth circulating locally, and Los Angeles’ status as a world city, the potential of Los Angeles Football Club to tap into the higher-end customers was always obvious. But while soccer fans in the United States overall tend to skew wealthier than in other sports, most MLS games are not “see and be seen” events like Los Angeles Lakers games, for example. But maybe the sizzle of LAFC may lead to a paradigm shift in the league.
One caveat: This note about “premium inventory” does not indicate if all of the expensive seats are sold out, or if it’s only those that are designated for season ticket packages. My hunch is that at least some high-end seats will be available for single game purchase, but we’ll see when the team reveals more specifics about the season ticket numbers as we get closer to March.
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