In an effort to reach a wide audience, Major League Soccer has signed a three-year deal with Twitter to live-stream some of its games.
Under the agreement, which was first reported by Variety.com, Twitter will stream at least 24 matches this season. They will stream the same games being broadcast on Univision networks. The Twitter streams will be in English while Univision will carry the games in Spanish.
The deal also includes on-demand highlights each week at @MLS and @FutbolMLS. It is free to view and Twitter said it plans to sell ad content.
In addition to the 24 games, Twitter will also work with MLS on content surrounding the league’s larger events during the season, which is an extension of the partnership that created content for the MLS All-Star Game, Heineken Rivalry Week, Decision Day and the MLS Cup.
Last season, MLS partnered with Facebook on a similar venture. Facebook recently signed a deal with Major League Baseball to stream 25 games this season. Facebook also has a deal to stream UEFA Champions League games and a partnership with Univision on Liga MX games in Mexico.
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