NWSL expansion team Angel City FC announced on Thursday they will be committing one percent of ticket sales to players on the roster. That news comes a day after club president Julie Uhrman announced the initiative at the ESPNW Women + Sports Summit in La Jolla.
“We’re working directly with our players, so we’re announcing the Angel City Fan Fueled Player Fund, where 1% of our ticketing revenue will go to the players,” Uhrman said at the ESPNW Summit. “So, in the same way that the players already, you know, promote these games and tell people to come and see them, now they’re going to be able to use their social platforms, their name and likeness to actually get paid to do what they’re already doing that I would pay other people to do.”
According to a team release, “One percent of the net ticketing revenue from all of Angel City’s home regular season NWSL games will be divided equally amongst each player on the ACFC roster who opts in and supports marketing initiatives to drive ticket sales on their own social media channels, utilizing their name and likeness. This program falls within the National Women’s Soccer League guidelines.”
Uhrman also announced the club has 11,000 season ticket holders for the 2022 season at present, with games set to be played at Banc of California Stadium in Los Angeles. For context, likely only one NWSL team currently has anywhere near that many season ticket holders, and many MLS teams would fall short of that mark, too.
For what it’s worth, I did a very approximate back-of-the-napkin projection of about how much players would potentially get from this arrangement, and it’s likely somewhere very roughly around $1,000 for a season per player. In other words, this would not be a way for player salaries to balloon by a substantial amount, but to give them a modest boost. For some fans, that may sound paltry, but it may also be the way for player compensation to increase now without a Collective Bargaining Agreement in place.
The club claims this falls within league guidelines, and this appears to be a first-of-its-kind arrangement in the NWSL. More money for the players always sounds great, frankly.
What do you think? Leave a comment below.