Angel City FC revealed their second jersey sponsor on Tuesday, this one for the right-shoulder sleeve of the club’s inaugural jersey, with footwear company Birdies.
Birdies was founded in 2015, and it’s a female-founded, direct-to-consumer footwear company, producing “the stylish flat that is secretly a slipper,” per the release of the news.
Female-led & mission-driven.— Angel City FC (@weareangelcity) March 2, 2021
With @birdiesslippers on our team, we’re committed to inspiring & uplifting young women in Los Angeles to lead with passion & purpose ✨ pic.twitter.com/JfXdWMF2xq
“The natural alignment between ACFC and Birdies was crystal clear the minute we met co-founders Bianca and Marisa, whose business model is rooted in the belief that passion meeting purpose can lead to profit, which is a core value that we share,” said Julie Uhrman, ACFC Founder and President in a statement. “The fact that we are their first sports sponsorship is not lost on us. For a company like Birdies to recognize the value of our platform and how we can affect change together, is unique and exciting. We are very much looking forward to partnering with this incredible company as we work to support young girls through the mentorship program we are developing together.”
The club and company will collaborate on a shoe together that is expected to launch around the time the team takes the field for the first time in Spring 2022.
The club will also allocate 10 percent of the sponsorship fee to local causes, in line with their stated commitment with all sponsors. In this case, the plan is to earmark the funds to mentor young girls in Los Angeles to seek their dreams, with a leadership panel planned for Tuesday.
The release of this news indicates the official colors and logo for ACFC are now scheduled to drop this summer. Can’t wait.
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