LAFC have been busy on a business front lately. In addition to announcing Flex Power Tools as their new front-of-jersey sponsor, the black-and-gold have announced three additional sponsorship deals in recent days.
Confirming those who observed the new LAFC secondary jerseys featured a Postmates ad on the left sleeve, the club confirmed the sponsorship as part of a “extension and expansion” of a partnership first entered into in 2020. In addition to the sleeve sponsorship, Postmates will be the in-stadium delivery partner for LAFC.
In addition, LAFC’s ride app partner is now Uber, which makes sense considering Uber owns Postmates. Lyft had previously been LAFC’s rideshare partner, but Uber will take over the mantle for home games, with the Southeast Corner of the stadium now the “Uber Zone.”
“This is another historic day for our Club as we welcome Postmates and Uber to the Black & Gold family,” said LAFC Co-President Larry Freedman in a statement. “Postmates and Uber both share our passion for innovation, community and inclusivity. We are proud to showcase Postmates on our jersey and excited to partner with Uber.”
Aside from those deals, LAFC also announced a sponsorship deal with Nectar mattress. The company is cornering LAFC’s training properties, with the place where the club trains now to be called the “Nectar Performance Center” and Nectar branding to be on LAFC training jerseys.
On top of that, with Nectar being LAFC’s “official sleep partner,” the club has created a nap room at the performance center and Nectar will furnish its products for the new nap room.
“We are proud to announce this unique partnership with Nectar and welcome another premier brand to the Black & Gold family,” said Freedman. “Adding the Nectar name to the Club’s Performance Center and training jerseys is an incredible opportunity to align with a universally loved and industry-leading brand. We’re excited to extend the Nectar benefits to our first team players to give them the best opportunity to succeed.”
So that’s four sponsorship deals announced in the last 10 days for the club. And while sponsor deals may not light your world on fire if you’re a fan of the sport, racking up regular and good deals is a sign of a club in demand, and that helps them pay the bills, too.
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